Hi, Reader! I hope you are enjoying a great start of the summer (or winter, if you are in the Southern hemisphere). The weather here, in Belgium, is far from what summer looks like for me (cloudy, rainy) - but I have grown found of it over the past 8 years of living in Brussels (at least it makes everything so green), so I can't say it affects me (too) much. Summer is also a time when I feel the need to slow down a little bit and spend more time planning the rest of the year and also taking in all the extra sunlight, noticing and reconnecting with all the amazing nature around me and charging my batteries in this way. If you are like me, maybe you are also looking at your goals for the year (both personal and business), evaluating what worked and what didn't so far and thinking about what needs to be improved / eliminated / added so that you make those goals happen. In my conversations with my clients, one thing that comes up again is again is the topic of visibility. I have a love-hate relationship with being visible. Maybe you do too. In this noisy world, becoming visible can feel like such a challenge, especially when you are seeing the advice of "being omnipresent", "do lots of video", "make bold promises, otherwise you stand no chance in this crowded market"... In my work, I help my clients a lot with their visibility: I create 100% personalised visibility plans that consider my clients' resources (time, focus, money), their natural abilities (writing, speaking - voice only or doing videos) and their personal preference. Because you know what? All these different types of visibility can work very well. But first you have to choose the right platform for you, based on your goals and specific resources and abilities. And then you need to have a plan that feels easy and you are looking forward to implement. Otherwise, you will not do it consistently. And unless you are consistent, it will not work. The visibility I help my clients create IS NOT ANY VISIBILITY - we don't have time for "just" visibility alone. We need visibility that also builds our AUTHORITY. Because sure, we could invest thousands and thousands of dollars into ads and instantly be more visible - but will this also, directly, build a trust-based relationship with our audience? Probably not. So what are the ways we can be visible in a way that builds trust and authority in our industry (which then helps us build a strong personal brand and sustainable success)? It is all about appearing in front of other people's audiences, on platforms that are build for authority building:
Reader, if these ways to be visible and grow authority and audience sound good to you, you can read all the information below. This summer, I am opening up a few slots in my calendar (5 to be precise) for 1-on-1 "Visibility&Authority" sessions. I decided to call it the "Visibility Summer School". 😃 Here are all the details:
Here is a few of my past clients results:
If you are not sure this session is for you or have any question, simply reply to this email and let me know - I will get back to you as soon as possible. I wish you a great week! Olivia |